5 Reasons Why You Should Outsource Your Social Media Management

Hungry? It seems like every time we open Instagram, there’s a mouthwatering picture of our favourite foods. Need some outfit inspiration? Browse hundreds of thousands of ideas for just about every #OOTD imaginable. Looking for your next exotic holiday? It’s your number one destination for searching beautiful pictures of far-off destinations. Whatever you need - Instagram has you covered.

So who creates all of this tasty content? Well a number of accounts are individually managed but in 2017, if you’re looking to be a social success and have stand out over your competitors then outsourcing social media management is recommended. Why? Here are five reasons:

Content Is King

As with all content, it is served to us in two simple forms: the written and the visual. When developing content on social, it is important to be personal when writing content that complements the imagery on social feeds, but it’s equally as important to keep your target audience in mind and the kind of content they want to engage with. Knowing your customer and working from that as a foundation is key to success with any kind of content development. Having an expert create this on your behalf can save a huge amount of time and energy as they have a deep understanding of different audiences and what they want. Knowing what they want is no accident – it’s years of driving relatable strategies with optimal industry language to effectively communicate.

Be Consistent

Think about your favourite feeds. You know who they are and what they stand for as soon as you land on them. Why? Because they’re consistent and this is critical to their success. This consistency shouldn’t just be throughout social platforms though. Branding and tone of voice should resonate throughout all portals – your website, press, collateral… it can be easy to prioritise one over the other but they should be driven at the same time, ideally by the same management to establish your brand, business or personal profile and give you the best opportunity to rise above competition. Should you abandon posting consistently or interchange your look and feel or tone of voice, it can very easily lead to a poor reflection.

Say Hello

The beauty of social media is that insights come in quickly. As do questions and queries from consumers though and when was the last time you responded? Being responsive with your audience is fundamental to your social media management. According to Sprout Social’s recent data analysis, the average response rate is at 11% over industries examined which means that a whopping 89% of queries on social media are going unanswered. That’s terrible! When responding, just as you write and plan copy – you should respond in the same, consistent brand tone of voice so they know it’s a meaningful, sincere and personal response. We understand that this is a whole new level of accountability when managing your feeds, which is why outsourcing the responsibility can save you one more important thing to have to think about.

Trending

Keeping up-to-date with your own industry trends can be a job in itself. In today’s fast paced world no matter what industry you’re in, it’s moving and it’s moving quicker than ever before. What was hot last week could well be not the next. Having someone keep well-informed of what’s going on daily can ensure you stay present and relevant. Communicating trends and relevancy in the most engaging way for your audience is imperative so having someone manage this by putting together the strongest imagery, campaigns and copy is key to reiterating that you and your brand really know your stuff.  

Clock Watching

To have a seriously great social feeds take time. A lot of time! More often than not, the time it takes to plan, write, develop, schedule, manage and then interact with your audience, can regrettably be misjudged. Creating a robust strategy to drive your social forward on at least a bi-weekly basis is vital not only to best time management practice, but also for forward thinking and working around campaign developments that are fed in from your wider business strategy. Forward planning also allows more flexibility should trends and significant industry news reshape what your plan looks like. Should you have someone to do this for you, not only do you then get more time to focus on other aspects of the business, but you still get the opportunity to approve and sign off on all content so it’s transparent throughout the whole process. Win win! 

At Season, we set very clear KPI’s when working with brands, businesses or individuals social accounts. Why? Because we want you to see growth and value. We measure the quality of your audience, how regularly they are engaging and the conversion on website traffic or whatever your top line objective may be for driving your business. You have full visibility on everything too so there will never be any unexpected surprises. We do all aspects of work on social, so you don’t have to.