Posts in The Basics
Getting Your Brand Name Right

How many times do you find yourself spelling out your brand name? Once a month or on a daily basis? You may find for the latter reason, you have nailed it with a great, unique name that no-one else has. However, if you’re finding you’re spending too much time explaining why you chose it in the first place, as unique and memorable as it may be, you may need to consider going back to the drawing board as you’re not making the impact you deserve.

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The Importance of Brand Evolution

So what makes a really great brand last the test of time and continually win the hearts of many? It simply continues to evolve. Your brand is much more than just your logo. Be a product or service, your brand is your community. Your brand is everyone you speak to you on a daily, weekly, monthly, annual basis and you’re only ever going to keep your appeal if you keep up with your community and move with them. Learn how to naturally evolve with ease.

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