This journal is dedicated to our work, reveries, stories + insightful musings

We always want to bring forth a healthy outlook + practical know-how for all seasons

In Interview
Inspiration
Social Media
Talking Point
The Basics

Social Media, Talking Point Elle Bolland 7/11/20 Social Media, Talking Point Elle Bolland 7/11/20

In a Time of Digital Obsession, Consume Wisely

Following a recent feud over a rising wellness brand found to be plagiarising and conveying harmful narrative, the discussion of personal responsibility around our consumption habits couldn’t be any more important.

Social Media Sophie Greenwood 8/20/19 Social Media Sophie Greenwood 8/20/19

How To Ensure Instagram Works in Your Favour

Instagram algorithm changes affect everyone who uses the platform with no exceptions, but ever since Instagram changed the reverse-chronological feed in 2016, there has been continual rumours about how it all works so we thought we’d give a few pointers to ensure your Instagram marketing strategy is working in your favour.

Social Media Sophie Greenwood 3/13/18 Social Media Sophie Greenwood 3/13/18

5 Ways To Boost Your Instagram Following

Over the past five years, the rise of social media has caused a major shift in communications. It has lifted the curtain on industries and influencers that were once veiled in mystery and let us in with an access all areas, backstage pass. Editors and bloggers post the latest must-buy items straight onto their feeds. Everything is immediate now. There is never a delay in the content we are served.

We’re almost so caught up in this world though that a definite trend has formed in that everyone seems to be hyper-focused on one thing when it comes to their outbound communications – Instagram.