Over the past five years, the rise of social media has caused a major shift in communications. It has lifted the curtain on industries and influencers that were once veiled in mystery and let us in with an access all areas, backstage pass. Editors and bloggers post the latest must-buy items straight onto their feeds. Everything is immediate now. There is never a delay in the content we are served.

We’re almost so caught up in this world though that a definite trend has formed in that everyone seems to be hyper-focused on one thing when it comes to their outbound communications – Instagram.