This journal is dedicated to our work, reveries, stories + insightful musings

We always want to bring forth a healthy outlook + practical know-how for all seasons

The Future Of Marketing? Storytelling
Talking Point Sophie Greenwood Talking Point Sophie Greenwood

The Future Of Marketing? Storytelling

Brands can no longer afford to not deeply connect with audiences on an emotional level. That’s where storytelling comes in. It’s the cohesive narrative that weaves all the emotions and facts that your brand stands for. With over one billion brands actively marketing each month, it’s becoming increasingly important to stand out with your WHY. Give your customers a very good reason to buy into your service or product. When you start sharing the story behind your brand consistently, that’s when you see a sea change. Treating your story as the maypole in the centre of your marketing strategy, and the result will be a brand that is as captivating as it is profitable.

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5 Reasons Why Events Are Vital For Your PR
The Basics Sophie Greenwood The Basics Sophie Greenwood

5 Reasons Why Events Are Vital For Your PR

Events. One of the most important ‘things' we experience. Basic human instinct is to take in objects, sights, sounds and people so when going to an event, we may even sport new threads and if deemed important enough, as a woman – have our hair blown out to within an inch of our lives. Maybe even get a manicure. Overall, we are excited by the social value that enriches our lives from learning and meeting new people at events.

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