This journal is dedicated to our work, reveries, stories + insightful musings
We always want to bring forth a healthy outlook + practical know-how for all seasons
Your Logo + Your Brand Are Not The Same Thing
Whilst we love nothing more than building brands, all too often we’re asked to create logos with the view that they will build the foundation to catapult brands into the starry stratosphere of success. Whilst the logo to any business is of huge importance to represent all your great work, it’s unfortunately not going to get very far down the road without a stellar brand behind it giving it a solid foundation to grow from.
Reset, Recalibrate + Reconnect in response to Covid-19
Let’s take this time to reset, recalibrate + reconnect.
Together as a collective and it’s never been more important to adopt a growth mindset. This time is reminding us more than ever before how much we are all connected. Nothing exists in isolation.
Your Brand Photography - Make The Greatest Impression
You will have heard this a thousand times but an image really is worth a thousand words.
Imagery has never been more important for your brand to convey your message in the most effective and efficient way so you truly connect and resonate with your people. If your photos are sub-standard, it could very easily make your brand look mediocre and careless so having great imagery should always be at the top of your list of priorities. Why?